INSEAD Knowledge

The Most Productive Ways to Disagree Across Cultures

Li Shen, a young Chinese manager who eagerly accepted a job as a marketing manager for L’Oreal after doing her MBA in Europe found herself working at the company’s Shanghai office. Her excellent command of English and acceptable French gave her confidence when dealing with her European colleagues. She didn’t feel there was a cultural

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The Art of Persuasion in a Multi-cultural World

Effective leadership often relies on your ability to persuade others. If you manage a team whose members come from different cultures, learning to adapt your persuasive techniques is crucial. When Kara Williams, an American engineer, began working as a research manager for a German automotive company, she didn’t realise how different her approach to persuading

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