2023 Top 50 Business Thinker in the World
Author, Speaker, and Cultural Expert
Erin's work focuses on how the world's most successful leaders navigate the complexities of cultural differences in a multicultural environment.
microsoft
The world bank
Toshiba
netflix
michelin
l'oreal
walmart
volvo
airbus
No Rules Rules
Netflix and the Culture of Reinvention.
As the information age shrinks product cycles and compresses time frames, the most important business question of our time is: How do we keep innovating? In this New York Times best-selling book, Erin joins Netflix CEO Reed Hastings to provide the answers. They lay out a proven, systematic methodology for building, maintaining, and enhancing a highly innovative global culture.
About Erin Meyer
Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and co-author with Reed Hastings of No Rules Rules: Netflix and the Culture of Reinvention. She is also a professor at INSEAD, one of the world's leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and Forbes.com. In 2023, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world.
Speaking
In today's business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational structures, how do we develop a corporate culture that breeds ongoing reinvention? In Erin's keynotes, she explains how to dramatically increase business success by understanding - and making the best use of - culture in the workplace.
The Culture Map
The Culture Map guides you through the subtle, sometimes treacherous terrain, in which people from starkly different backgrounds are expected to work harmoniously together, often without even leaving their desks.
Tools
Country Mapping Tool
Based on Erin's book The Culture Map, this tool allows you to click on whichever countries you are working with and receive a cultural mapping of the selected countries/cultures. With this tool you can view how two (or more) cultures fall on the eight culture map scales, comparing how each builds trust, gives feedback, and makes decisions.
Team Mapping Tool
Building on the Personal Profile Tool, the Team Mapping tool allows you to compare your answers from the assessment with those of other members of your team along the eight dimensions introduced in The Culture Map. You can see on one graph the results of how you and your colleagues have responded to the same questions and compare multiple team members' maps to the various countries you are working with.
Personal Profile Tool
Respond to 24 questions about your personal approach to communicating, leading teams, and building relationships . The results reveal your own positioning on the eight culture map behavioral scales. See how you compare to others of your own culture and then map your results to that of various countries, all on one graph.
Corporate Culture Map
Use this tool to map out the culture of your organization or team on the eight culture map scales through small group discussion, (just as Netflix did as detailed in chapter 10 of No Rules Rules). Divide your group into small teams and have them debate where they believe the organizational culture falls on the culture map scales. Each group uses this tool to plot the positions of the organizational culture. The tool then allows you to view the maps developed by each team on one chart and create a final corporate culture map. Once the Corporate Culture Map is complete you can compare it to the maps of the various countries you are working with.