Author, Speaker, and Cultural Expert

Erin's work focuses on how the world's most successful leaders navigate the complexities of cultural differences in a multicultural environment.

No Rules Rules

No Rules Rules

Netflix and the Culture of Reinvention.

As the information age shrinks product cycles and compresses time frames, the most important business question of our time is, How do we keep innovating? In this New York Times best-selling book Erin joins Netflix CEO Reed Hastings to provide the answer. They lay out a proven, systematic methodology for building, maintaining and enhancing a highly innovative global culture.

- Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year
- Nominate for an OWL (Outstanding Work of Literature)
- 10 best business books of 2020 –
- Top ten mind-opening books of 2020-

About Erin Meyer

Erin Meyer is the author of The Culture Map: Breaking Through the Invisible Boundaries of Global Business and co-author with Reed Hastings of No Rules Rules: Netflix and the Culture of Reinvention. She is also a professor at INSEAD, one of the world's leading international business schools. Her work has appeared in Harvard Business Review, The New York Times, and In 2019, Erin was selected by the Thinkers50 as one of the fifty most influential business thinkers in the world.

Latest Erin


In today's business world, where teams are spread across the planet and most of our communication takes place virtually, how do we work effectively in the face of cross-cultural complexity? As the information age compresses time frames and unforeseen crises such as Covid-19 destroy existing organizational structures, how do we develop a corporate culture that breeds ongoing reinvention? In Erin's keynotes, she explains how to dramatically increase business success by understanding-and making the best possible use of-culture in the workplace.

The Culture Map

The Culture Map guides you through the subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together, often without even leaving their desks.


Country Mapping Tool

Based on Erin Meyer's book The Culture Map, this tool allows you to click on whichever countries you are working with and receive a cultural mapping of the selected countries/cultures. With this tool you can view how two (or more) cultures fall on the eight culture map scales, comparing how each builds trust, gives feedback, and makes decisions.

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Team Mapping Tool

Building on the Personal Profile Assessment, this tool allows you to compare your answers from the assessment with those of other members of your team along the eight dimensions introduced in The Culture Map book. You can see on one graph the results of how you and other members have responded to those same questions and also compare multiple team members' maps to the various countries you are working with.

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Personal Profile Tool

Respond to 24 questions about your personal approach to communicating, leading teams, and building relationships . The results reveal your own positioning on the eight Culture Map behavioral scales. See how you compare to others of your own culture and then map your results to that of various countries, all on one graph.

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Corporate Culture Map

Use this tool to map out the culture of your organization or team on the eight Culture Map scales through small group discussion, (just as Netflix did as detailed in chapter 10 of No Rules Rules). Divide your group into small teams and have them debate where they believe the organizational culture falls on the Culture Map scales. Each group uses this tool to plot the positions of the organizational culture. The tool then allows you to view the maps developed by each team on one chart and create a final corporate culture map. Once the corporate culture map is complete you can compare it to the maps of the various countries you are working with.

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