No Rules Rules
Erin and Reed Hastings

No Rules Rules

Netflix and the Culture of Reinvention

It’s time to do things differently…
Trust your team.
Be radically honest.
And never, ever try to please your boss.

There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industry, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. To reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical organizational culture that cofounder Reed Hastings established from the very beginning.

At Netflix, there are no vacation or expense policies, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled innovation, speed and boldness.

For anyone who creates, who leads, or who strives to innovate, the Netflix culture is something close to the holy grail. Here, with breath-taking candor and unprecedented access, INSEAD professor Erin Meyer challenges and interrogates Netflix CEO Reed Hastings, inviting you to step inside and experience it for yourself.


Corporate Culture Map

Use this tool to map out the culture of your organization or team on the eight culture map scales through small group discussion, (just as Netflix did as detailed in chapter 10 of No Rules Rules). Divide your group into small teams and have them debate where they believe the organizational culture falls on the culture map scales. Each group uses this tool to plot the positions of the organizational culture. The tool then allows you to view the maps developed by each team on one chart and create a final corporate culture map.


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